New Media and the GOP: Going Online to Win the Virginia Governor's Race by Patrick Ruffini and Mindy Finn, Engage

Guest: Patrick Ruffini and Mindy Finn, Engage

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59:08 minutes (6.77 MB)

A $10 Challenge Turns into $25 Million: The "Nothing But Nets" Case Study by Shannon Raybold, UN Foundation

Guest: Shannon Raybold, Special Projects Director, UN Foundation

AUDIO

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55:59 minutes (6.41 MB)

Mobile Volunteers: How to Harness Microvolunteering for Your Cause by Jacob Colker, The Extraordinaries

Guest: Jacob Colker, Co-Founder and CEO, The Extraordinaries

AUDIO

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45:06 minutes (5.17 MB)

Thirty Staffers and No Office: How to Make the Virtual Organization Work, the MoveOn Model by Daniel Mintz, MoveOn.org

Guest: Daniel Mintz, Campaign Director, MoveOn.org

AUDIO

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58:17 minutes (6.67 MB)

Measuring Online Advocacy & Fundraising: Learnings from the 2009 eNonprofit Benchmarks Study by Marc Ruben & Karen Matheson, M+R Strategic Services

Guest: Marc Ruben & Karen Matheson, M+R Strategic Services

AUDIO

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58:13 minutes (6.67 MB)

How to Harness the Changing Nature of African American Participation Online by Cheryl Contee, Fission Strategy

Guest: Cheryl Contee, Partner at Fission Strategy & blogger at JackandJillPolitics.com

"Is it premature to toll the bells for the death of the digital divide?" asks Cheryl Contee.


58:40 minutes (6.72 MB)

Journalists and Bloggers: Navigating the Changing Media Landscape by Scott Rosenberg, author

Guest: Scott Rosenberg, co-founder Salon.com & author of "Say Everything: How Blogging Began, What It's Becoming, and Why It Matters".

"Getting your work published used to require jumping many hurdles; now it [requires] next to nothing," writes Rosenberg about how blogging broke down the barriers of traditional journalism.


57:28 minutes (6.58 MB)

Forging Alliances Online: How MomsRising Built a Versatile Activist Force by Rosalyn Lemieux, Fission Strategy and Katie Bethell, MomsRising

Guests: Rosalyn Lemieux, Fission Strategy and Katie Bethell, MomsRising.

AUDIO

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56:27 minutes (6.46 MB)

Social Media in Crisis: Lessons from the Iran Election Aftermath by Katrin Verclas, MobileActive.org

Guests: Katrin Verclas, Co-Founder and Editor, MobileActive.org.


59:25 minutes (6.8 MB)

Politicians and Campaigns on YouTube: What's Working by Steve Grove, YouTube

Guests: Steve Grove, YouTube.


55:55 minutes (6.4 MB)

Lessons from the McCain Campaign's Online Ad Program by Eric Frenchman, Connell Donatelli Inc

Guest: Eric Frenchman. Eric Frenchman is founder of the online advertising and marketing consulting firm PardonMyFrench and Chief Internet Strategist for the D.C-based online advertising agency, Connell Donatelli Inc. During the 2008 cycle, Mr.


56:59 minutes (6.53 MB)

Twestival: A Case Study in Using Twitter for Fundraising and Community Organizing by Amanda Rose, Twestival

Guest: Amanda Rose.

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58:57 minutes (6.75 MB)

How the Pickens Plan Recruited 1.5 Million Volunteers in Nine Months by Todd Zeigler, The Bivings Group and Heather Lauer, Tribe Effect LLC

Guests: Todd Zeigler, The Bivings Group and Heather Lauer, Tribe Effect LLC


56:29 minutes (6.47 MB)

Return on Investment from Adopting Social Media by Allison Fine, Author and Activist

Allison is a Senior Fellow on the Democracy Team at Demos: A Network for Change and Action in New York City. Fine’s research focuses on social media usage in and impact on social change, an explosive intersection she writes about in her award-winning book, Momentum: Igniting Social Change in the Connected Age (Wiley & Sons, 2006).


60:25 minutes (6.92 MB)

How to Pitch (and Not Pitch) a Political Blogger by Ben Smith, Politico, & Ana Marie Cox, The Daily Beast

Guest: Ben Smith, Politico, & Ana Marie Cox, The Daily Beast.


59:33 minutes (6.82 MB)

Longtail Nanotargeting with Google Ads: How to Find Your Activists and Voters by Josh Koster, Chong Designs LLC

Josh Koster is the Managing Partner at Chong Designs LLC, a Washington based new-media advising firm specializing in digital marketing and brand management for progressive candidates and select corporations. Josh has consulted for a presidential campaign, three senate campaigns, six house races, nonprofits, a ballot initiative, a 527 as well as numerous local and municipal races, as well for companies and non-profits.


57:24 minutes (6.57 MB)

Politics at the Speed of Light: Campaign Tactics in the Digital Age by Phil de Vellis

Guest: Phil de Vellis, a senior associate and Vice President of New Media for Murphy Putnam Media. Philip has a wide range of professional experience in commercial post-production, politics, and Internet communications. He is best known as the creator of the "Vote Different" ad, which combined Apple's iconic "1984" spot with footage from Sen. Hillary Clinton's campaign website.

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53:25 minutes (30.57 MB)

Using Ning to Build Your Own Social Network by Gina Bianchini, Ning.com

Guest: Gina Bianchini, co-founder of Ning.com. Today there are more than 600,000 active social networks running on Ning.com, each with their own custom look and feel. Top political sites include the Pickens Plan, TeamSarah, and ObamaCycle. On this call we'll explore the best practices for growing your own social network.


30:53 minutes (17.68 MB)