Using Ning to Build Your Own Social Network by Gina Bianchini, Ning.com

the editors | March 19, 2009 - 5:20pm | Email This!

Guest: Gina Bianchini, co-founder of Ning.com. Today there are more than 600,000 active social networks running on Ning.com, each with their own custom look and feel. Top political sites include the Pickens Plan, TeamSarah, and ObamaCycle. On this call we'll explore the best practices for growing your own social network.


30:53 minutes (17.68 MB)

Politics at the Speed of Light: Campaign Tactics in the Digital Age by Phil de Vellis

the editors | April 6, 2009 - 1:56pm | Email This!

Guest: Phil de Vellis, a senior associate and Vice President of New Media for Murphy Putnam Media. Philip has a wide range of professional experience in commercial post-production, politics, and Internet communications. He is best known as the creator of the "Vote Different" ad, which combined Apple's iconic "1984" spot with footage from Sen. Hillary Clinton's campaign website.

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53:25 minutes (30.57 MB)

Longtail Nanotargeting with Google Ads: How to Find Your Activists and Voters by Josh Koster, Chong Designs LLC

the editors | April 16, 2009 - 2:16pm | Email This!

Josh Koster is the Managing Partner at Chong Designs LLC, a Washington based new-media advising firm specializing in digital marketing and brand management for progressive candidates and select corporations. Josh has consulted for a presidential campaign, three senate campaigns, six house races, nonprofits, a ballot initiative, a 527 as well as numerous local and municipal races, as well for companies and non-profits.


57:24 minutes (6.57 MB)

How to Pitch (and Not Pitch) a Political Blogger by Ben Smith, Politico, & Ana Marie Cox, The Daily Beast

the editors | May 4, 2009 - 11:30am | Email This!

Guest: Ben Smith, Politico, & Ana Marie Cox, The Daily Beast.


59:33 minutes (6.82 MB)

Return on Investment from Adopting Social Media by Allison Fine, Author and Activist

the editors | May 14, 2009 - 4:26pm | Email This!

Allison is a Senior Fellow on the Democracy Team at Demos: A Network for Change and Action in New York City. Fine’s research focuses on social media usage in and impact on social change, an explosive intersection she writes about in her award-winning book, Momentum: Igniting Social Change in the Connected Age (Wiley & Sons, 2006).


60:25 minutes (6.92 MB)

How the Pickens Plan Recruited 1.5 Million Volunteers in Nine Months by Todd Zeigler, The Bivings Group and Heather Lauer, Tribe Effect LLC

Joshua Sherman | May 29, 2009 - 5:42pm | Email This!

Guests: Todd Zeigler, The Bivings Group and Heather Lauer, Tribe Effect LLC


56:29 minutes (6.47 MB)

Twestival: A Case Study in Using Twitter for Fundraising and Community Organizing by Amanda Rose, Twestival

Joshua Sherman | June 8, 2009 - 10:46am | Email This!

Guest: Amanda Rose.

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58:57 minutes (6.75 MB)

Lessons from the McCain Campaign's Online Ad Program by Eric Frenchman, Connell Donatelli Inc

Joshua Sherman | June 11, 2009 - 4:13pm | Email This!

Guest: Eric Frenchman. Eric Frenchman is founder of the online advertising and marketing consulting firm PardonMyFrench and Chief Internet Strategist for the D.C-based online advertising agency, Connell Donatelli Inc. During the 2008 cycle, Mr.


56:59 minutes (6.53 MB)

Politicians and Campaigns on YouTube: What's Working by Steve Grove, YouTube

Joshua Sherman | June 26, 2009 - 5:40pm | Email This!

Guests: Steve Grove, YouTube.


55:55 minutes (6.4 MB)

Social Media in Crisis: Lessons from the Iran Election Aftermath by Katrin Verclas, MobileActive.org

Joshua Sherman | July 9, 2009 - 3:07pm | Email This!

Guests: Katrin Verclas, Co-Founder and Editor, MobileActive.org.


59:25 minutes (6.8 MB)

Forging Alliances Online: How MomsRising Built a Versatile Activist Force by Rosalyn Lemieux, Fission Strategy and Katie Bethell, MomsRising

Joshua Sherman | July 23, 2009 - 5:03pm | Email This!

Guests: Rosalyn Lemieux, Fission Strategy and Katie Bethell, MomsRising.

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56:27 minutes (6.46 MB)

Journalists and Bloggers: Navigating the Changing Media Landscape by Scott Rosenberg, author

Joshua Sherman | August 7, 2009 - 12:56pm | Email This!

Guest: Scott Rosenberg, co-founder Salon.com & author of "Say Everything: How Blogging Began, What It's Becoming, and Why It Matters".

"Getting your work published used to require jumping many hurdles; now it [requires] next to nothing," writes Rosenberg about how blogging broke down the barriers of traditional journalism.


57:28 minutes (6.58 MB)

How to Harness the Changing Nature of African American Participation Online by Cheryl Contee, Fission Strategy

Joshua Sherman | September 29, 2009 - 3:58pm | Email This!

Guest: Cheryl Contee, Partner at Fission Strategy & blogger at JackandJillPolitics.com

"Is it premature to toll the bells for the death of the digital divide?" asks Cheryl Contee.


58:40 minutes (6.72 MB)

Measuring Online Advocacy & Fundraising: Learnings from the 2009 eNonprofit Benchmarks Study by Marc Ruben & Karen Matheson, M+R Strategic Services

Joshua Sherman | October 2, 2009 - 3:47pm | Email This!

Guest: Marc Ruben & Karen Matheson, M+R Strategic Services

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58:13 minutes (6.67 MB)

Thirty Staffers and No Office: How to Make the Virtual Organization Work, the MoveOn Model by Daniel Mintz, MoveOn.org

Joshua Sherman | October 8, 2009 - 6:10pm | Email This!

Guest: Daniel Mintz, Campaign Director, MoveOn.org

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58:17 minutes (6.67 MB)

Mobile Volunteers: How to Harness Microvolunteering for Your Cause by Jacob Colker, The Extraordinaries

Joshua Sherman | October 27, 2009 - 9:10pm | Email This!

Guest: Jacob Colker, Co-Founder and CEO, The Extraordinaries

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45:06 minutes (5.17 MB)

A $10 Challenge Turns into $25 Million: The "Nothing But Nets" Case Study by Shannon Raybold, UN Foundation

Joshua Sherman | December 3, 2009 - 3:55pm | Email This!

Guest: Shannon Raybold, Special Projects Director, UN Foundation

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55:59 minutes (6.41 MB)

New Media and the GOP: Going Online to Win the Virginia Governor's Race by Patrick Ruffini and Mindy Finn, Engage

Joshua Sherman | January 13, 2010 - 8:13pm | Email This!

Guest: Patrick Ruffini and Mindy Finn, Engage

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59:08 minutes (6.77 MB)

One Planet, Online: How to Orchestrate a Global Day of Action by Michael Silberman, EchoDitto

Joshua Sherman | February 10, 2010 - 4:33pm | Email This!

Guest: Michael Silberman, Partner, EchoDitto

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56:57 minutes (6.52 MB)

Digital Conversations: Using Online Video to Grow Your Campaign by Kate Albright-Hanna, Obama for America

Joshua Sherman | February 10, 2010 - 4:44pm | Email This!

Guest: Kate Albright-Hanna, Obama for America

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57:00 minutes (6.53 MB)

Data is Power: How to Target Supporters & Win Votes in 2010 by Jeff Crigler and Bob Blaemire, Catalist

Joshua Sherman | February 18, 2010 - 8:48pm | Email This!

Guests: Jeff Crigler, CTO and Bob Blaemire, Director of Business Development, Catalist

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51:48 minutes (5.93 MB)

The GOP in 2010: Going Online to Win the Massachusetts Senate Race by Rob Willington, RebuildTheParty.com

Joshua Sherman | March 9, 2010 - 6:27pm | Email This!

Guests: Rob Willington, Executive Director, RebuildTheParty.com
March 4th, 2010

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57:15 minutes (6.56 MB)