How to Harness the Changing Nature of African American Participation Online by Cheryl Contee, Fission Strategy

Recorded: September 29, 2009

Guest: Cheryl Contee, Partner at Fission Strategy & blogger at JackandJillPolitics.com

"Is it premature to toll the bells for the death of the digital divide?" asks Cheryl Contee.

In July, a report from the Pew Internet and American Life Center found that African-Americans are not only the most active users of mobile Internet, they are also the fastest growing group to adopt the technology.

This comes on top of earlier Pew research showing that one of beneficial effects of Barack Obama's campaign for President in 2008 was a rapid shrinking of the overall gap between whites and blacks in terms of who goes online for political information.

But reaching out to them is not as simple as thinking along racial or ethnic lines.

Join the PdF Network to find out what these changes mean for non-profits, advocacy organizations and campaigns looking to engage a rapidly transforming demographic.

AUDIO

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