Lessons from the McCain Campaign's Online Ad Program by Eric Frenchman, Connell Donatelli Inc

Recorded: June 11, 2009

Guest: Eric Frenchman, founder of the online advertising and marketing consulting firm PardonMyFrench and Chief Internet Strategist for the D.C-based online advertising agency, Connell Donatelli Inc. During the 2008 cycle, Mr. Frenchman directed the online advertising for the McCain-Palin campaign, where his work was featured in The Wall Street Journal, The Boston Globe, Newsweek, Wired, and many other national and regional publications. Eric has also managed the online political advertising for a number of other candidates and advocacy campaigns including the Republican National Committee. Connell Donatelli Inc. and Eric were just honored by The American Association of Political Consultants for Best Use of New Technology Award in 2008. An avid gamer, Eric shares his expertise and insights about online political advertising and life in the digital age on his “PardonMyFrench” weblog: www.ericfrenchman.com.

AUDIO

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