Here's how Jim Walsh of Wired for Change, the sponsor of this session, describes its focus:

"More and more candidates are taking their campaigns online, but technical and strategic know-how remain a major hurdle to turning online support into real world results. Join a conversation on the future of online campaigns at the local level, how using data effectively is key to winning, and how organizing tools are changing to reflect the new realities."

This, of course, is the holy grail of internet politics, how to convert online support into on-the-ground action. And Jim's co-panelists--Patrick Ruffini (formerly of the RNC), Matt Compton of the DLCC, Clay Haynes of Catalist (the progressive data shop par excellence), and Colin Delany (of Epolitics)--are highly qualified to answer that question.