"If the [Republican] party does not figure out a way to appeal to Latino voters, it will become increasingly difficult, and maybe impossible, to ever again win a national election," said Chief McCain campaign strategist Steve Schmidt in the days following the 2008 election.

Democrats agree -- some even call the White House's mission to reach out to Latinos a "near obsession."

And with good reason: Latinos in the U.S. are growing in number and voice. Between the 2004 and 2008 elections, Latino eligible voters more than quadrupled in number compared to the general population, according to the Pew Hispanic Center.

You can certainly find many of these voters watching Univision, but that's not the only place to earn their support. Latinos are using mobile technology, social networks and online content in their own way -- and it's up to you to reach them.

Thursday, Nov 5th at the PdF Network
How to Harness Changes in Latino Participation Online
1-2 p.m. EST

Join the call!

Join the PdF Network on Thursday, November 5 to hear from Kety Esquivel, New Media Manager for NCLR (National Council of La Raza), about how to harness changes in Latino participation online to boost support and engagement for your own cause.

Join the call!

Check out our upcoming PdF Network calls...

Welcome to PdF Chat Time, a new feature here at Personal Democracy Forum. PdF Chat Time gives you a behind the scenes glimpse into the lives of the politechnorati. Hear what inspires them, what keep them up at night, and who throws the wildest parties. Get informed by the most knowledgeable players in the world of politics and technology. Hear what Heather Holdridge can't live without!

So you've finally planned and launched your social media strategy -- what now? How do you know if it's delivering the kinds of returns you need? This Thursday, we’re excited to share with you the latest thinking to help you evaluate your social media strategy all the way up the ladder of engagement. From 1-2pm EST on May 14th at the PdF Network, award-winning author of Momentum: Igniting Social Change in the Connected Age, Allison Fine, will be discussing how to track and measure your “Return on Investment from Adopting Social Media.”