An earlier version of this post misstated the date of this call; it is happening this Thursday, Feb. 18th. We apologize for the error!

In 2004 and 2006, the Republican party led the political field in microtargeting, with big results.

In 2008, the opposition caught up. The Obama campaign, wrote Marc Ambinder, was "buttressed by a year-long, psychographic voter targeting and contact operation, the likes of which Democrats had never before participated in."

How can your campaign best use data to figure out how to reach and activate individual supporters -- without having to start from scratch every election cycle?

Join the PdF Network on Thursday, February 18 as Jeff Crigler, CTO and Bob Blaemire, Director of Business Development, Catalist, the architects of the Obama targeting effort, clue us in to latest advances in voter targeting.

Thursday, Feb 18th at the PdF Network
Data is Power: How to Target Supporters & Win Votes in 2010
1-2 p.m. EST

Join the call!

Check out our upcoming PdF Network calls...

When gas prices skyrocketed last year, so too did Google searches for “hybrid car,” “solar panel,” and “cfl.”

As Wall Street crumbled, people clicked for information on “financial crisis,” “depression,” and “bailout.”

Were you a part of that discussion?

In the 2008 election cycle, the Obama campaign may have won the most accolades for its online campaign strategy -- but it was the team behind McCain’s campaign who out-Googled the competition from the start. (Though as Wired and others noted, it wasn’t long before other politicians caught on.)

Join us this Thursday, June 11th at the PdF Network, where internet strategist Eric Frenchman will share lessons learned from the McCain campaign's online ad program, for which he and his team won the American Association of Political Consultants’ award for Best Use of New Technology.

To join the call (and get the opportunity to pose your questions directly to Eric), you’ll need to join the PdF Network.