On a Saturday in October 2009, "a synchronized burst of more than 4,300 demonstrations, from the Himalayas to the Great Barrier Reef," called the attention of world leaders to a single number: 350.
Their message was simple: 350 (as in parts per million of atmospheric carbon dioxide) = survival.
Of course, organizing the event was a little more complicated. And while 350 is about what happens to the planet offline, it couldn't have happened without the internet.
Join the PdF Network on Thursday, January 21 as Michael Silberman, Partner, EchoDitto, shows how a deft mixture of organizing, online and traditional media, and good old-fashioned storytelling can turn a day of action into a global movement.
Thursday, Jan 21st at the PdF Network
One Planet, Online: How to Orchestrate a Global Day of Action
1-2 p.m. EST
Check out our upcoming PdF Network calls...
Hillary Clinton has been talking up online diplomacy, as Micah Sifry and Nancy Scola reported in this space, and her husband is getting in on the act, too.
Slate's Farhad Manjoo explores Barack Obama's transition from a hyper-networked candidate to a 21st century president from whom, now, much is expected; The Nation's Ari Melber keenly notes that a recent Washington Post story slipped in the unattributed bombshell that the Obama campaign's email list topped out at some 10 million members; The organization known as the Obama-Biden Transition Project (I just love that name -- so very '70s experimental band, no?) has brought on someone perhaps best known in these parts as a blogger, Open Left's Mike Lux; and a good deal more.