There was a time (2007, to be exact) when "eyes rolled when Scott Goodstein rolled out the [Obama] campaign's text-messaging program."

Eyes weren't rolling when the campaign gathered more than a million contacts by announcing its vice presidential pick by text-message.

Today, we consider mobile politicking a critical element of any campaigner's digital toolkit.

You don't have to reach the size or scope of the Obama campaign to launch an effective mobile effort -- but you do need to know how to leverage existing and upcoming tools, including text messaging, downloads, interactive voice response communication, mobile websites, iPhone apps, and more, for your cause.

Join the PdF Network on Thursday, December 17 to hear from Scott Goodstein, CEO, Revolution Messaging (and former External Online Director for Obama for America) about what lessons the Obama campaign has to offer for the future of mobile politicking.

Please note that this call will not be archived as a podcast, so make sure to join us on Thursday!

Thursday, Dec 17th at the PdF Network
Learning from the Obama Campaign About the Future of Mobile Politicking
1-2 p.m. EST

Join the call!

Check out our upcoming PdF Network calls...

The Sunlight Foundation takes *all* the fun out of the upcoming political conventions by highlighting who's paying for the crudites; a new profile of the X-Men-like Obama online team sparks a bit of professional jealousy in competitors; the Democratic candidate's economic advisor roots his thinking in the networked world; and a good deal more.

Studying the post-election action in Kenya, I'm finding myself awed by how activists have seized upon a unique text-messaging tool to route around a government-imposed news blackout.

The New York Post is reporting that Hillary Clinton will anounce today a “mobile-to-mobile text-messaging push” to garner support for her presidential campaign.