Blue State Digital

Blue State Digital’s software suite is built on a standard platform that enables integration of all tools. The software, which can be customized, is available in ASP form, meaning it is accessible via the Internet with no installation required. Blue State builds much of its technology products in-house, but if customer needs go beyond their offerings, they may also recommend products from other companies.
Blue State offers its clients tools for implementing and tracking email campaigns, as well as segmenting and targeting constituents based on categories like location, previous actions, donor contribution levels and interest in specific issues. The company provides software for credit card processing for fundraising, event planning, blogging, letter-writing and phone-banking for voter-to-voter outreach and get-out-the-vote efforts, Federal Election Commission reporting, individualized fundraising Web pages for volunteers, and “thermometer-generation software” that
gauges and visualizes fundraising results in real-time online. Blue State offers site design and hosting as well.
Again, Blue State takes a different approach than tech-only vendors, by providing content development and other creative and strategic consulting services. The firm’s strategy work has a significant impact on the technology they build, says Franklin-Hodge, who comments, “We tap into that resource of the strategy folks all the time when we’re building stuff to determine what’s important.”