While nonprofits are a major client category of many tech vendors serving the political space, CompleteCampaigns.com focuses heavily on serving political candidate campaigns, national and local party organizations and some political action committees. “[Political candidates] are our bread and butter,” says Cheryl Brummer, marketing director at CompleteCampaigns.com.
While nonprofits are a major client category of many tech vendors serving the political space, CompleteCampaigns.com focuses heavily on serving political candidate campaigns, national and local party organizations and some political action committees. “[Political candidates] are our bread and butter,” says Cheryl Brummer, marketing director at CompleteCampaigns.com. The nonpartisan company, founded by former campaign manager, fundraiser, and consultant Benjamin Katz, sticks to updating and developing its integrated, Web-based ASP software tools, and leaves campaign strategy to the consulting outfits.
San Diego, CA
CompleteCampaigns.com development team builds its software tools in-house. The software suite is segmented into four integrated tools, each of which are available in Web-based ASP form. The software is sold by month-to-month, annual or multi-year contracts and pricing varies depending on the number of voters in a client’s database.
BackOffice, the firm’s flagship software product, is a back-end database tool that works in conjunction with its other offerings. Using the tool, clients can prepare, print and file government reports electronically, send customized emails and faxes, create labels, lists and mail merge letters, and automatically update and back up data retrieved through their websites. BackOffice is priced based on the size of a client’s campaign and number of voters in the district being targeted, rather than the number of records in the database. The company’s VoterManager software allows clients to tailor street-by-street walk sheets according to vote history, demographics and other criteria determined by users; with the product, they can also store, back-up and access voter histories via any Web connection, gather volunteer updates, generate phone lists, and track and target constituents. The cost for VoterManager is based on the number of voter records clients use. CompleteCampaigns.com’s software allows clients to customize codes for segmenting and tracking constituents based on criteria like donation level or school district. They can also pull any combination of people listed in their databases and export that list to any format. “The key for campaigns is flexibility in their ability to create, format and target reports that provide information important to them,” observes Brummer.
For a flat $100 monthly fee, campaigns use the SiteBuilder tool for website creation and registration, basic e-mail list management, broadcast email functionality, database integration with the BackOffice tool, as well as streaming video for TV commercials or other video footage. An additional $25 each month adds email domain hosting with up to 10 email accounts. The firm’s FundRaiser software enables secure credit card processing for a per-transaction fee. The company updates its system with new features several times a week, and offers twenty-four hour support and unlimited training at no extra charge. Typically, a congressional campaign pays Complete Campaigns between $10,000 and $12,000 per two-year election cycle.
CompleteCampaigns.com recently announced that its new MobileOffice release enables clients to access their BackOffice, VoterManager or CompleteGov database accounts in real-time from any internet ready cell phone or PDA.
To assist harried campaign managers and volunteers, CompleteCampaigns.com’s tool set was developed to allow real-time sharing of information between campaign headquarters, consultants, volunteers in the field and at home, and satellite offices. The company serves more than 450 clients, from campaigns for congressional and gubernatorial campaigns to town council and school board elections. “We have a commitment to making sure the information our clients need to get their work done is always available to them,” stresses Brummer.
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