Convio
Convio* made a name for itself when Howard Dean’s 2004 presidential primary campaign used its software to power its online fundraising efforts. In early 2007 Convio merged with GetActive Software, also well known for its work with public interest and charitable organizations. Convio’s focus is on helping nonprofits use the Internet strategically to drive strong results. Through its integrated suite of Web-based tools, clients are able to keep track of constituents for fundraising efforts, advocacy campaigns, membership drives, volunteer organization and related missions.
Convio* made a name for itself when Howard Dean’s 2004 presidential primary campaign used its software to power its online fundraising efforts. In early 2007 Convio merged with GetActive Software, also well known for its work with public interest and charitable organizations. Convio’s focus is on helping nonprofits use the Internet strategically to drive strong results. Through its integrated suite of Web-based tools, clients are able to keep track of constituents for fundraising efforts, advocacy campaigns, membership drives, volunteer organization and related missions. “We specialize in helping nonprofits and advocacy groups use the Internet as a strategic communications channel,” explains Convio’s VP of Marketing, Fred Waugh.
Austin, TX
Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360™ platform, Convio’s online marketing database that centralizes constituent data and integrates with offline databases.
- The Brady Campaign uses Convio’s tools for email, fundraising, Web content management and microsites.
- Chesapeake Bay Foundation uses its tools for advocacy, fundraising, Web content management and email marketing.
- Planned Parenthood Federation of America uses its tools for fundraising, advocacy and messaging.
When it comes to developing new software features, Convio makes note of specific customer requests, conducts focus groups, Web surveys and phone interviews, and holds half- and full-day sessions it calls Customer Councils during which customers discuss new ideas for software features. According to Waugh, the company works to help clients combine online and offline communications. He refers to the Brady Campaign, a client that has used telemarketing to contact constituents who have donated online but not taken action on a particular advocacy campaign.
*As we were finishing this guide in mid-January, Convio announced that it was acquiring GetActive. As soon as the dust settles, we will update this report accordingly.
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