You are invited as a representative of your agency to attend the Government Web 2.0 Best Practices Workshop to be held May 11, 2009 at the Capitol Holiday Inn’s Columbia conference room adjacent to FEMA’s offices (500 C Street, SW Washington, DC). The focus of the workshop is to identify workarounds for roadblocks specific to federal communications, and demonstrate initiatives many federal agencies and departments have taken to better communicate with partners and the public through social media / web 2.0 tools.

The workshop is broken into two parts: topic-driven panel discussions in the morning and interactive demonstrations of participating agency applications in the afternoon. This schedule provides the opportunity to identify roadblocks, possible workarounds and then present live solutions and answer specific interagency questions.

The panelists will speak about a specific roadblock they have encountered (IT Security, third party user agreements, records retention, etc.) and explain how the panelist’s agency was able to legally, and effectively move past it. The objective is to educate and engage federal partners to better engage in the full communications capability of the government.

The panel topics will focus on: making a sustainable strategy; getting past management roadblocks; getting past legal roadblocks; getting past IT roadblocks; and leveraging federal and nongovernmental partnership.

The afternoon portion of the workshop will be the interactive demonstration, which will provide the opportunity to speak at length about specific applications (blog, wiki, third-party site) that were made possible through the best practices each agency employed.

The workshop is primarily for external affairs officers, IT personnel and legal representatives from various federal agencies; however it is open to anyone interested in bringing new media practices to their agency in support of public collaboration and government transparency. Attendance is free and many other federal agencies have been invited as panelists and demonstrators. The workshop runs from 8:30 am - 4 pm on May 11, 2009 The attached itinerary details the panel and exhibition schedule.

Please R.S.V.P. to Jamilah Fraser at Jamilah.Fraser@dhs.gov if you or someone from your agency can attend, or if you wish to participate as a demonstrator in the exhibition portion by May 1, 2009.

Social Media Networking Workshop, Monday, May 11, 2009
Capitol Holiday Inn’s Columbia Conference Room, 500 C Street, SW Washington, DC
Time Event Purpose Presenter

8:30-8:45
Introductions
• Not a brag session
• Meant to prepare partners for sharing success and capabilities for emergency management government communications
• Ongoing support to help agencies develop web 2.0 capabilities

Dan Stoneking, FEMA
Bob Jensen, FEMA

8:45
Social Media and what’s expected
• White House (Invited)
• DHS Public Affairs
• ESF-15 Disaster Communications Macon Phillips, WH (invited)

Sean Smith, DHS
Brent Colburn, FEMA

9:15
Making a sustainable strategy
• Strategy to manage content
• Pooling resources/reassigning resources
• Government wide strategy
• Empowering field communicators

Kelly Chick, EPA
Cmdr LaBrec, USCG
Joyce Bounds, GSA

9:45 EM Social Media Messaging Part 1
Getting past the Management obstacles
• Putting team together, getting right people involved, explaining why
• Internal work processes to facilitate coordination
• Records retention

Michael Logan, State
Larry Gray, FEMA
Sarah Hyder, FEMA

10:15 Break

10:30 EM Social Media Messaging: Part 2
Getting past the Legal obstacles
• Employee content on internal collaborative tools
• Third-party agreements and endorsement issues
• Internal user agreements

Peter Sand, DHS Privacy
Jodi Cramer, FEMA OCC
Lynn Dean, TSA
Cameronne Taillon, TSA

11:00 EM Social Media Messaging: Part 3
Getting past the IT Security/Access obstacles
• Access for employees on Internal tools
• Managing security for collaborative tools

Kevin Lawson, TSA
Earl Crane, DHS
Sarah Hyder, FEMA

11:30 Leveraging Federal and Nongovernmental Partnerships • Web 2.0 Crisis communications Resources
• Using field communications assets
• Nongovernmental Resources for shared Messaging

Wendy Harman, ARC
Laura Howe, ARC
Janice Nall, CDC

12:00-3:15 Lunch /Q&A and Exhibition
Open seminar to discuss specific issues at breakout tables with online demonstrations by participating agencies.

3:30-4:00
Next steps
• Closing remarks
• Acknowledgement of extensive resources/initiatives
• Urge collaboration and for agencies to leverage resources

Bob Jensen, FEMA
Dan Stoneking, FEMA

Maxine for Government 2.0

Capitol Holiday Inn’s Columbia
Conference Room, 500 C Street, SW
Washington, DC