Kintera

Kintera offers its software as a hosted ASP, so it is accessible via the Internet with no installation required. Well-known for its patented Friends Asking Friends grassroots community-building tool, Kintera aims to be a complete fundraising, marketing and events solution for its clients. Its integrated software products are sold under the Kintera Sphere brand based on customer needs. Like other ASP solutions, Kintera’s products are integrated, so as clients add on new tools, they can share data to enable unified functionality. For example, explains Nelson, this allows clients who recognize that a particular supporter has taken action on a specific campaign to follow-up with a personalized fundraising appeal for the same cause.
The company’s 14 product modules include Kintera Contact Relationship Management, a unified relational database for collecting, segmenting, analyzing and using constituent information; Kintera’s Friends Asking Friends technology, which allows volunteers to set up personalized Web pages to facilitate grassroots communities and fundraising; Kintera Advocacy, which uses Internet technology and traditional advocacy strategies to grow clients’ advocate bases and amplify advocacy efforts; and Kintera Volunteer Management, which provides tools for management and tracking leadership and volunteer programs. The company also has integrated tools for website content management, ecommerce, auctions, online fundraising, email newsletter, fax and letter writing, as well as products for managing internal operations through calendars, task managers, and reporting.