I've always been struck by the language many of us use to describe working with technology and politics and advocacy; people commonly use the phrases "social change" and "revolution" to mean a host of different things.

The folks at Policy Link have similarly high-minded ideas about the role of technology in social advocacy. They've released a primer on online advocacy called "Click Here for Change: Your Guide to the E-Advocacy Revolution," and they appear to be refreshingly focused on social issues (it's unfortunately only available as a PDF):

The struggle may be for housing that’s affordable to people of all incomes, secure jobs and accessible transportation to reach them, or healthy communities with clean air, parks, and supermarkets that offer quality food and produce. Whatever it may be, we, the people, have the right to take action when our rights are threatened or denied.

The guide is specifically directed at advocates for low-income communities and communities of color "who are eager to to use state of the art technology techniques to challenge old policies and create new ones that will enhance the quality of life and access to opportunity for everyone." They clearly mean social change on a large scale. We'll report back after we've had time to digest it.

Tags: advocacy, social change

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