• Cory Booker explains his strategy for using Twitter and other social media to take on what he calls Newark, New Jersey's "reputational problems." His Conan battle, it seems, was part of a well thought out plan. Booker points out the eye-catching fact that his reach on Twitter is some multiple of the number of people who actually live in Newark.
• An Obama profile makes a point of mentioning just how tuned the president is to the new way folks are sharing information and such: "Obama was particularly interested in Atlantic Online's Andrew Sullivan's tweeting of the Iranian elections last year, said an aide."
• The State Department kicks off its new Information Technology Intern Exchange Program by bringing six Iraqi IT professionals to work and study in the U.S. for the next three months.
• Andrew Keen isn't so, well, keen on Free Press' connection of Secretary of State Clinton's big Internet freedom speech to domestic policy -- net neutrality, that is.
• The NRCC readies a mobile strategy for Wednesday's State of the Union.
• The New Republic considers how Organizing for America did in the Coakley loss...
• While Finn and Ruffini's role in the win generates a WaPo op-ed.
• Is Organizing for America's Letter to the Editor proving to be more dictation than inspiration?
• And Plouffe's back.

(With Micah Sifry)