While knowledge may be power, sugar is sweeter. Sarah Schacht, founder and Executive Director of Washington (state) based Knowledge as Power, understands the potential of luring people with candy. In her case she is talking about helping Washington State legislators with sweet new tools to manage the overflow of email they receive.

In some sense Schacht is helping legislators cope with a problem her group helps create. The primary objective of Knowledge as Power is to "help individuals become effective citizens within the legislative process." Knowledge as Power's beta service helps citizens track issues they care about, communicate effectively with their legislators, and understand legislation being considered, as well as the ins and outs of the legislative process.

While in Washington DC recently Schacht took a few minutes to answer questions on video. Here she provides a brief (1 min 8 sec) introduction to Knowledge as Power.

Here Schacht describes soon to be released email tools - some of her sweet tools for luring legislators (1 min 17 sec).