"Undoing Industrial Revolution on Political Organizing," recently posted on Marty Kearns' blog, Network-Centric Advocacy, builds on points from Jakob Nielsen's post .

[The organizational forms of organization fostered by the Industrial Revolution are] a haunting legacy. Big groups are now effectively marginalized and a bulk of resources and talent are locking into industrial age advocacy operations. The writing is on the wall. The movement slowly moved away from a distributed public and into the hands of professional advocates. The challenge continues to be "feeding the beast" of industrialized advocacy which is driving resources away from the edges into the centralized leadership.

He goes into more detail about each point in his post but here are the highlights...

* Design custom-built products instead of mass-produced ones.

* Niche products. Small groups are the heart of the movement.

* Virtual community groups instead of big firms in centralized locations.

* Geographically dispersed nonprofit infrastructure will be possible allowing key organizations to locate in battleground states instead of locking all the good people in self-selecting echo chambers.

* Narrowcasting and one-to-one media are what the Web is all about: providing exactly what individual users want in each individual moment.

* Reputation replaces image as the way to build a company, product, or brand position. This is partly because you can't establish an empty, slogan-based brand through mass marketing when there's no mass media.

He closes with this on the emerging trends

These trends drive decentralization and reduce the advantages of being big. It is all happening and mostly unavoidable. The challenge to the community is not when it will happen but how smoothly will power centers participate in the network-centric vs. the industrialized advocacy sector.