Today's must-read article, which I'm a few days late getting to, is Michael Barone's big picture summary of "American Politics in the Networking Era," excerpted from his regular summary chapter in the Almanac of American Politics, a must-own book for political junkies. He makes two seminal claims--both of which are still subject to debate--about the election of 2004. The first is that the Bush campaign was the true Internet success story of the cycle; the second is that we are on the springboard of a new alignment of American politics centered on an emerging Republican majority.
On the first, Barone marshalls the right evidence: BC '04's 6 million email addresses, 1.4 million active volunteers and shrewd, state-of-the-art targeting of potential supporters by their socio-economic backgrounds and consumer tastes. It's all impressive, but I remain a skeptic about the huge numbers (how many of those email addresses were bought, not grown? how many of those volunteers exist on paper only?). I also think Barone is conflating "networks" with "markets" and thus arguing that a sophisticated top-down contact from the campaign to people based on their magazine subscriptions, favorite TV shows, and the like is the same thing as building a laterally connected movement. It's telling that he opens his essay by writing, "This is an America where Microsoft overtakes IBM, where FedEx overtakes the U.S. Postal Service, where Wal-Mart overtakes Sears"--all examples of dynamic organizations, to be sure, but hardly the networked models of the future. After all, open-source software like Linux and Firefox is undermining Microsoft, and networked markets like eBay are steadily eating away at bricks-and-mortar sales.
As for the second claim, that BC '04's successful turnout drive has "reshaped the electorate" and is leading to a "natural majority" for the Republicans, again Barone cites many impressive statistics (including the fact that Dems have lost their 4 point edge in general party ID and are now tied with the Republicans at 37% each). Demography and religion, Barone argues, are trending in the GOP's favor too.
This may all be true (and I'll leave it to Ruy Teixiera and John Judis to debate the fine points). But I was struck by one oddity in Barone's argument. Nowhere in his essay does he ever mention 9-11 or the Iraq War. And without those two seminal, defining and traumatic events, it's hard to understand the 2004 election or the future. I'm not sure which way things will turn, but I know in my gut that both 9-11 and the fact of being at war have helped stampede some important fraction of the electorate towards the incumbent party. The pessimist in me sees that as an embrace of a harder America, one that cares less for civil liberties, international legitimacy, even truthfulness from its leaders--as long as we're at war and the more important thing is to win, to stand by the flag, the President, and so on. The optimist remembers what happens to war-time leaders once the crisis is over (think Churchill after WWII, if you want one example).
Either way, I think the jury's still out on both of Barone's big claims. But if you want one very good summary expression of how the politics of our time are being changed both by technology and demography, read his piece.
Comments
A couple of jumbled throughts...
I think it's a bit of fallacy to claim "Linux and Firefox is undermining Microsoft, and networked markets like eBay are steadily eating away at bricks-and-mortar sales." Microsoft still controls over 90% of the browser market and last time I checked the bloom had come off the eBay rose a bit while the biggest company in the world is an old fashioned brick-and-box juggernaut named Wal-Mart (who, by the way, is the fasting growing online retailer).
We live and breathe in the open-source, bottom-up networked world and I think when we all get together for pep-rallies we get a skewed sense of the potential capacity here. The number of motivated, wired, and open-source lovin' political heads in this country is relatively small and it will always be that way. Instead of trying to take our religion to the masses, instead of trying to be the Wal-Mart’s, Microsoft’s and CNN’s, we need to focus our networked energy on new models, methods and messages of engagement that utilize the more traditional networks already in place. I believe we are creating a revolution here, but too often we talk as if online networked communities are the end game. Let's be happy with our capacity, rally in the shadows, and then point our movement in the direction of seeding, framing and facilitating a broader revolution in the streets, stores, churches, schools, and work places of the American citizen.
Second thought... I don't understand the end to asking if Republican trending would have occurred without 9/11 or the war. Would things be different if 9/11 never happened? Maybe. But, it did happen and that's the political reality of our world. And this is a reality without a clear path to finality like WW2. There is hope for progressives in this new reality. Maybe offering hope is our hope or maybe it's all about doing a better job of reframing the conversation about the greater threats to our safety and stability.
about Republican trending
Julio wrote:
"I don't understand the end to asking if Republican trending would have occurred without 9/11 or the war."
No, the question was to ask people why they voted-- alongside the issues questions ("moral values" and all that jazz), also ask whether it's because someone they knew (as opposed to an issue) played a large role in swaying their vote. I think that's what Micah's point was.
Otherwise I agree with you, as my first post went.
Propert use of the term "networking"
I'm going to defend Barone's use of the term networking. A couple of months back, I had built off of Zephyr Teachout's and Zack Exley's arguments in my brief essay Applying network models to political organizing and pointed out the fallacy of assuming that the only valid model worth considering is a mesh. Network hubs are just as critical, especially for communicating with the higher levels. And this explains a bit of Zack's exasperation during, and after the Berkman VBB conference. (Zack is in England, I learned yesterday, which may explain why he's been little heard from over here recently.)
You are right in questioning how many votes were gained by networking (as Barone defines it) vs. the actual issues, such as 9/11. I would suppose there is some polling being done somewhere about that-- asking not whether people voted because of their friends, but whether they have more friends now of either party, whether they go to more local events, whether they participate in more online communities, etc., as a result of the campaign.