Progressive Nonprofits Turn on a Dime: Embracing and Challenging the New Administration Online

Almost as soon as the polls closed, e-mail flurries began regarding how to make President-Elect Obama accountable for promises made during his campaign. In this difficult political and economic climate, organizations with decisive missions need to make sure their voices are still heard during the transition. As a result, progressive nonprofits have been scrambling to congratulate and challenge the incoming president to make sweeping change in his first 100 days in office using tools to make their cases.

Freepress e-mailed supporters: "Our job -- your job -- is to keep our momentum going and make sure President Obama makes good on his campaign pledges." Environmental Defense Fund has a new Transition Report series, "highlighting important developments related to climate action as President-elect Barack Obama assembles his team and sets his governing priorities." Amnesty International has launched a "100 days" campaign that calls on their website for "certain concrete steps in his first 100 days in office that would demonstrate a genuine commitment to bringing the United States into line with its international obligations."

And it continues. Moms Rising is asking members to "show your very visible public support by signing a huge card from MomsRising to President-Elect Obama that reads: 'We look forward to working with you to enact more family-friendly policies'." Women Count has a petition out asking for support in the creation of a presidential commission on women to "bring together the best thinkers from all backgrounds, sectors, and political parties, to impact the future of women in our nation." Thursday night, MoveOn held "Fired Up and Ready to Go" events across the country. Their call to action: "We'll launch a new campaign to help Barack win big changes—like health care and clean energy. We'll brainstorm other ways we can work together locally to take advantage of this new opportunity for progressive change."

These organizations - most of them still raw from fighting the Bush administration - now are able to use the tools and tactics they honed through that experience to embrace the new administration and bring their supporters along, engaging in the dialogue that began with the Obama campaign. Now the question becomes: how will the administration bring them into the fold?

There's an opportunity for partnerships - mass collaboration - in mobilizing and engaging people as the new administration takes the reins, and we've explored this to some level here at PdF already. However, as Micah Sifry notes, "This movement is far more important than any existing nonprofit." He recalls when the Red Cross servers crashed after Obama campaign urged supporters to donate during hurricane Gustav. What we have before us is not just a challenge to the new administration to make due on policy promises, but a sweeping mandate to expand our technological infrastructure for the public good.

Comments

KEEP THE HEAT ON

Pandora's Box is opened and no one is going to be able to close it again. Instead of hundreds of 'evil things' being let out to prey on humanity, millions of voices are now fluttering through the internet. I am new at this, but I see that Moveon and others are using organization to bundle some of these voices. This is an exciting time to be alive and to be counted.