Mobile Voter, in partnership with Music for America, has won a sizeable grant to register thousands of young voters at concerts across the U.S. this summer! The grant is coordinated by Young Voter Strategies and funded by Pew.

Nonprofit The SMS campaign called TXTVoter will kick off at concerts throughout the U.S. in June and aims to increase voter turnout in the 2008 elections. The campaign takes celebrity involvement in "getting the vote out" to the next level: Musicians will ask concert goers to register for the SMS service during the live show by texting a word of the musician#039s choosing to a short numerical code. Fans will then get a reply asking for their name and address to receive voter registration forms in the mail.

The campaign will be precisely tracked and tested using randomized experiments, so that by the end of the campaign MobileVoter should have a solid idea for how well SMS is working for voter registration - along with cost effectiveness figures and so forth.

Concert goers also get an SMS reminder to vote on Election Day. The MFA claims more than 350 member musicians, including Green Day, Moon Zappa and Death Cab for Cutie. Mobile Voter partnered with the MFA to enable the technical aspects of the campaign.

Press Release

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Technorati Tags: mfa, mobile, mobilevoter, music, music for america, sms

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