The Schwarzenegger for Governor "Join Arnold" campaign has just added a couple mobile components to their strategy and website. While it appears to be the typical array of SMS campaign news, info on critical issues and volunteer opportunities... this is still the first use of SMS in a gubernatorial race in the US.

I have posted before about how mobile is also being picked up in a few Senatorial races.

Its important to remember that SMS is not email and any attempt to use SMS as a simple "alert status" update type thing is doomed to fail. SMS is worth the startup and transaction fees when it is used they way its supposed to be used... as a mobilizer of viral communication, a call to action while on the go and thus effect people the way they are meant to be effected while on the go.

But at least the Schwarzenegger people are also looking into other mobile channels such as ringtones, at least they say they are.

Not sure which company is behind this one but I have a few guesses.

[read]

Related:

Lieberman Needed A Mobile Campaign Strategy

My Thoughts On Why We (The U.S) Don#039t Get The (Text) Message.

Mobilelect.com: Electoral Politics and Mobile Technology

Vote 4 Me: Thoughts On SMS and Politics In The USA

MobileVoter Launches TxtVoter: A Do It Yourself SMS Voter Registration Drive

Campaigns Begin to Mobilize With Mobile

SMS/MMS, Bluetooth and Viral Mobile Politics - A Spanish Example

TXT4CASH: Fundraising Comes to Your Phone

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Mobile Politics USA: Stuck in First Gear

TxT Out The Vote

Politics Gets a New Ring To It (and Mobile Is Setting the Tone)

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