UPDATE: MyConservatives.com now live

The Conservative Party will launch their very own take on My.BarackObama.com (or MyBo for short) later today - MyConservatives.com. Timed to be released ahead of next week’s Conservative Party Conference in Manchester, ‘MyCon’ (or even #MyCon, as it's bound to become known on Twitter) provides a very British take on Barack Obama’s revolutionary approach to online campaigning and organising.

Developed in conjunction with global digital media agency LBI, the Conservative Party will no doubt be hoping the site can achieve the same profile and uptake as its American counterpart, fêted as one of the driving forces behind Barack Obama’s historic win. Equally LBI will no doubt be looking to reach the legendary status of Blue State Digital, the people behind MyBO, in the new media world.

Rishi Saha (Head of New Media at the Conservative Party and speaker at next month’s PDF Europe event in Barcelona) stresses that while drawing on many of the core features of Blue State Digital’s MyBO platform, it has very much been developed with a UK audience in mind.

Pennsylvania has been the epicenter of roiling terrorist battles over the past few years resulting in the need to keep all public data hidden from - well, from everyone. My sarcasm spilleth over.

When we talk about social networking apps and elections, the question often arises of how online support translates into votes. Now a new study has, for the first time, linked online support on Facebook to actual votes.