Can a single email raise a million dollars? Can it save a life?
With a simple email request -- buy a $10 bed net, save a life -- the Nothing But Nets campaign has galvanized popular, business, entertainment and media support for the fight to prevent malaria infections worldwide.
The campaign has come a long way since Rick Reilly wrote his 2006 Sports Illustrated column about malaria. To date, it has raised more than $25 million, delivered over 2.5 million bed nets -- and shows no signs of slowing down.
Join the PdF Network on Thursday, December 3 to hear from Shannon Raybold, Special Projects Director, UN Foundation, about how to turn a simple request for help into a successful online strategy.
Thursday, Dec 3rd at the PdF Network
A $10 Challenge Turns into $25 Million: The "Nothing But Nets" Case Study
1-2 p.m. EST
Check out our upcoming PdF Network calls...
Dec 17 | Learning from the Obama Campaign About the Future of Mobile Politicking | Scott Goodstein, CEO, Revolution Messaging
Time for some editorial housekeeping. In our never-ending quest to cover how technology is changing politics and serve the growing community of activists, technologists, journalists, politicians, government workers, bloggers and plain old citizens who are engaged in making this change happen, we are pleased to announce two new additions to our editorial crew. Dave Witzel and Allison Fine are coming on board Personal Democracy Forum as senior editors who will help expand our coverage on PersonalDemocracy.com of how mass, networked participation in the public arena is affecting all the important arenas outside of electoral campaigns (which we cover obsessively at techPresident).
Do you know which sector is the tenth largest biggest business sector in the country as measured by its revenue and number of employees? It’s the nonprofit sector, a sprawling, incongruous group of causes, agencies, universities and hospitals linked together mainly by the tax code that gives them all exempt status. And until now, it would have seemed implausible that nonprofits and presidential politics would go hand-in hand.
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A month ago my friend Ken Banks of
Netsquared, the online community whose mission is to “to spur responsible adoption of social web tools by social benefit organizations,” hosts discussions, gatherings and — most important — a yearly conference for non-profits, techies, social entrepreneurs, and others interested in social change. Now, over 150 non-profits have submitted proposals to compete for the first annual NetSquared Innovation Awards.
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Karen Matheson and Eve Fox of M&R Strategic Services ask, "Are you one of the many email fundraisers, organizers, advocates or marketers who view their online statistics with a sigh? Do you fantasize about sky-high open, click-through, and response rates... a list with zero unsubscribes?"
If you fit the bill and need to figure out how to get your open rates up and your op-outs down, you should check out Matheson and Fox's new report titled "Do Email Silences Matter?" The crux of the report is that "on-again, off-again conversations" -- inconsistent email campaigns with long gaps in communication -- cause supporters to lose interest in campaigns.