An earlier version of this post misstated the date of this call; it is happening this Thursday, Feb. 18th. We apologize for the error!

In 2004 and 2006, the Republican party led the political field in microtargeting, with big results.

In 2008, the opposition caught up. The Obama campaign, wrote Marc Ambinder, was "buttressed by a year-long, psychographic voter targeting and contact operation, the likes of which Democrats had never before participated in."

How can your campaign best use data to figure out how to reach and activate individual supporters -- without having to start from scratch every election cycle?

Join the PdF Network on Thursday, February 18 as Jeff Crigler, CTO and Bob Blaemire, Director of Business Development, Catalist, the architects of the Obama targeting effort, clue us in to latest advances in voter targeting.

Thursday, Feb 18th at the PdF Network
Data is Power: How to Target Supporters & Win Votes in 2010
1-2 p.m. EST

Join the call!

Check out our upcoming PdF Network calls...

I'm in a breakout session at the New Democratic Network's daylong conference on "New Tools, New Audiences," listening to Vijay Ravindran, the CTO of Catalist, talk about web 2.0 and its development of an "Enhanced Voter File." As usual, these are my rushed notes, and at best a good paraphrase of what was said, not direct quotation.