Serenety Hanley has spent the last 14 years working in politics, technology and online grassroots activism. She had the honor of serving President George W. Bush as the first woman to hold the title of White House Internet Director, and as the first Director of the Office of Web Communications at the Environmental Protection Agency. Previously, Serenety was the first Director of Political Technology at the Republican National Committee where she developed and managed innovative and first-its-kind political technology projects, including GOPTeamLeader.com, Voter Vault and the Wireless 72 Hour get-out-the-vote program. Last year, Serenety was named an Innovator of the Year by Campaigns & Elections for her work to include more citizens in the political process through new technologies. Recently, Serenety opened her own social media grassroots consulting firm, The Social Shack.