Having pioneered distributed organizing tactics as global coordinator of Buy Nothing Day in the late nineties, Tom went on to work private sector where he developed expertise in social media marketing and online stakeholder dialogue. An avowed digital people-power wonk, his insights on the power of networked social movements have led him to speak repeatedly before the leaders of major NGOs and Fortune 500 companies. He also writes frequently on these subjects for The Guardian, Mashable and Mobilisation Lab.