Expert in non-traditional communication methods. A graduate of the University of Gdansk and Poznan University of Economics. As a scholar of the prestigious Joseph Conrad Scholarship program also studied at the London Business School, UK. In 2005-2009 head of communication department in Wirtualna Polska (second biggest portal in Poland). Previously, PR Manager at NIVEA Poland and Young Digital Planet. Currently working with the media house Universal McCann as Chief Inspiration Officer. Originator of award-winning campaigns based on non-traditional communication methods. Member of the jury in the advertising and promotional contests such as Polish Advertising Competition KTR, Media Trendy Competition, YC Eurobest, Blog of the Year, Superbrands. Member of Creative Communication Cluster. Member of the Board of Experts ThinkTank Polska. Columnist at Sukces magazine. In 2013, awarded by Geek Girls Carrots with Srebrna Marchewka (Silver Carrot) for being a role model woman working with new technologies. Author of http://hatalska.com blog about non-traditional advertising considered to be one of the most influential blogs in Poland.