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Juan Proano

Co-Founder and President

Plus Three

Juan M. Proaño is co-founder and president of Plus Three, a software technology provider serving political clients including the Democratic National Committee, Democratic Senatorial Campaign Committee, John Kerry for President and the AFL-CIO. Juan has developed strategic and technological solutions for the financial, publishing, telecommunications and pharmaceuticals industries including solutions for Capital One, Barclays Global Investments, MCI WorldCom, AT&T, Glaxo Smith Kline, The Washington Post, IBM, World Wildlife Fund, Disney, Time, Newsweek, Planned Parenthood, Green Peace, Ocean Conservancy and The National Resource Defense Fund.

[2006] Juan M. Proaño is co-founder and President of Plus Three, which was formed in 2001 to improve the way progressive organizations build constituent groups and fundraise by giving them immediate access to the widest array of contributors, while reducing the cost of each dollar raised. During the last 10 years Juan has developed a level of expertise in the areas of product development, strategic marketing and software integration that have produced industry leading technologies and best practices in the fields of database marketing, email delivery technologies and one-to-one communications tactics for GOTV and fundraising efforts. In addition, he has guided the growth of
Plus Three, most recently leading the acquisition of the PIRT group from Primedia.

Juan’s extensive work with Plus Three customers the Democratic National Committee (DNC), Democratic Senatorial Campaign Committee, John Kerry for President and the NAACP has established him as an expert in online fundraising, constituency management and the political landscape. His leadership was instrumental to the creation of the DNC Demzilla database that enabled the Democrats to raise more than $85 million online in 2004 and surpass the Republican National Committee’s fundraising efforts for the first time. Juan frequently provides leadership training, sharing his expertise in using technology in elections at national events, such as the
Democratic National Convention, Democratic GAIN and the DNC Latino Leadership Conference. He also provides political and technology commentary and has appeared in national publications including the National Journal, Newsweek and TIME.

In 2005, Juan was named one of the Top 100 Hispanic Entrepreneurs by Hispanic Trends magazine and was named to the board of directors for the National Equity Center, a non-partisan organization established to promote diversity and democratic values by cultivating, training, and empowering a
generation of citizens with the leadership, community organizing, academic, research, and advocacy skills necessary to eliminate existing local and national civil rights and social justice disparities.

Speaker Sessions and Conferences