Kate Kaye is a freelance writer who has been covering online advertising for various trade publications for over six years. Her work has been published in Advertising Age, Business 2.0, AdAge’s Creativity, MediaPost’s OnlineMediaDaily, Media and OMMA magazines, and others. From 2001-2004, Kate served as editor-in-chief of Emerging Interest, an online resource for emerging marketing technologies. Since 2000, Kate has written and published her irreverent online commentary column, The Lowbrow Lowdown (www.LowbrowLowdown.com), aiming to analyze the effects of marketing and advertising on culture, society and our daily lives. Most recently, Kate wrote and designed a self-published punk rock-themed cookie cookbook entitled, The Punk Rock Kitchen Presents Cookie Chaos!