At MSHC Partners, no small measure of pride is taken in the fact that each member of our team boasts some unique and/or odd skill. However, when Michael Bassik came to us in 2004 he brought with him the unique distinction as being the first – and probably only – member of our staff to have ever appeared on stage at Carnegie Hall (making his New York City debut playing viola with his high school orchestra). In fact, Michael came to MSHC Partners possessing a wealth of unique skills – singing, dancing, sleeping late – that we have yet to figure out what to do with.

In the meantime, Michael is MSHC Partners’ Vice President of Internet Advertising and oversees the creation and development of our online banner, blog, and search engine advertising. A true political junkie who got his first fix accompanying his parents to the polls, Michael comes to us from America Online, Inc., where had directed political advertising strategy since the 2000 election cycle.

MSHC Partners was the first traditional consulting firm to successfully offer Internet marketing services to political clients. Under Michael’s leadership, MSHC has executed more than one hundred different online ad campaigns and delivered over 1.5 billion impressions on behalf of advocacy and non-profit organizations, and candidates at all levels of the ballot, including John Kerry and the Democratic National Committee. MSHC currently boasts more than fifty percent market share of the entire online political advertising industry.

A native of Great Neck, NY, Michael graduated from the University of Pennsylvania (where he was the student body president in his senior year) and has worked for some of the most powerful figures in media and politics, including President Clinton and former New York Times Editor-in-Chief Howell Raines. He is currently a third year law student at American University’s Washington College of Law and is a Senior Contributing Producer to PoliticsTV.com.