Author, "The Cluetrain Manifesto"
The Wall Street Journal called him a "marketing guru." He's the co-author of the The Cluetrain Manifesto, the bestseller that cut through the hype and told business what the Web was really about. His next book, Small Pieces Loosely Joined has been published to rave reviews hailing it as the first book to put the Internet in its deepest context. His previous book, Everything Is Miscellaneous: The Power of the New Digital Disorder, which has been called "an instant classic", explains how the new rules for organizing ideas and information are transforming business and culture. He's been a frequent commentator on National Public Radio's All Things Considered. He's written for the "Fortune 500" of business and tech journals, including The New York Times, Harvard Business Review, The Miami Herald, The Boston Globe, USA Today, The Guardian, and Wired. Journalists from The New York Times, Newsweek, The Boston Globe, The Los Angeles Times, InformationWeek, The Economist, Foreign Policy, the Wall Street Journal and many more turn to him for insight. He is a columnist for Knowledge Management World and has been a columnist for il sole 24 ore. He writes a well-known weblog, Joho the Blog. He was a philosophy professor for six years, a gag writer for Woody Allen's comic strip for seven years, a humor columnist, a dot-com entrepreneur before most people knew what a home page was, and a strategic marketing consultant to household-name multinationals and the most innovative startups. He has a Ph.D. in philosophy and is a Senior Researcher at the prestigious Harvard Berkman Center for Internet & Society and is Co-Director of the Harvard Library Innovation Lab, and was a Franklin Fellow at the United States State Department.
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