Veteran digital campaigner, social media strategy for Obama 2012
Laura Olin is a veteran digital campaigner who ran social media strategy for Obama 2012 and helped set the editorial voice for the campaign's digital communications.
Laura's social media team ran everything from the @BarackObama Twitter account to the Joe Biden Facebook page and the Barack Obama Tumblr. They grew the campaign’s social media followings by 40 million; raised millions of dollars over social media; pioneered the use of Tumblr, Instagram, Spotify, and Pinterest for presidential campaigns; and created the most-retweeted and most-liked Twitter and Facebook posts in both networks’ history.
Prior to joining the Obama campaign as its first digital staffer in April of 2011, Laura got her online campaigning chops at Blue State Digital, People For the American Way, and the Center for American Progress. She has degrees in political science from the University of Virginia and the London School of Economics.
A native of Finland, she became an American citizen in 2008. Her first vote was for Barack Obama.