Beyond TXT - Mobile Campaigning for 2012
May 12, 2011
Mobile strategy is about more than texting -- it's about rethinking and reshaping how your supporters interact with your campaign when they're on the go, whether they're visiting your site, using an app, or looking at mobile search ads. Katie Harbath most recently served as the Chief Digital Strategist for the National Republican Senatorial Committee during the 2010 election cycle where she was in charge of all the committee's online efforts, including analysis of mobile usage.
Katie Harbath is a Manager for Policy at Facebook, where she focuses on political outreach. Prior to Facebook, Katie was the Chief Digital Strategist at the National Republican Senatorial Committee. She previously led digital strategy in positions at DCI Group, the Rudy Giuliani for President campaign and the Republican National Committee. In 2009, she was named a Rising Star by Campaigns and Elections magazine. Katie holds a BA in journalism and political science from the University of Wisconsin-Madison.
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