PDM Videos

GOP 2.0 -- Experimentation in Action

NYC: June 06, 2013

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Cyrus Krohn is co-founder of Crowdverb, a digital grassroots advocacy firm acquired by Burson—Marsteller in 2012 focused on building “Always on Armies” for clients using Modern Mobilization™ techniques.

Krohn was senior director and executive producer at Microsoft, responsible for the content programming and business strategy for the lifestyle and local initiatives for the U.S. web portal, MSN.com. Krohn returned to Microsoft in May 2009 after a four year hiatus.

Prior to Microsoft, Krohn served as director of digital strategy for the Republican National Committee's New Media Division. He joined the RNC following two years at Yahoo! as director of original content programming and election strategy.

Prior to Yahoo!, Krohn spent ten years at Microsoft. He was Slate Magazine’s first employee and then publisher while the webzine was owned by Microsoft. While publisher, Slate reached profitability and won a National Magazine Award for General Excellence Online. Krohn also managed the political advertising effort for MSN.com, the Microsoft Network and was executive producer at MSN Video. Krohn worked in CNN's Washington, D.C. bureau producing Larry King Live and Crossfire and served as an intern in the White House for Vice President Dan Quayle. Krohn served as president of the Washington State News Council, an independent, nonprofit, statewide organization whose members share a common belief that fair, accurate and balanced news media are vital to our democracy.

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