Politicians and Campaigns on YouTube: What's Working
June 26, 2009
Guest: Steve Grove, YouTube
Steve Grove leads a team at Google called the News Lab, focused on empowering innovation at the intersection of media and technology. Before the News Lab, he started his career at Google by building its News and Politics team at YouTube. Bringing the first media organizations and political campaigns onto the platform, he built a series of partnerships and programs that created opportunities for YouTube users to gain nationwide exposure during key moments in the media cycle. His team created such projects as the CNN/YouTube Debates, a series of YouTube Interviews with the President, and CitizenTube. After YouTube, he hired and led a 75-person team called "community partnerships", focused on growing Google's social efforts on Google+. Before working in technology, Steve was a journalist in his hometown of Northfield, MN and later at the Boston Globe and ABC News.
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