PDM Videos

The Real Story of 2012: Using Digital for Persuasion

NYC: June 13, 2012

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Zac Moffatt is currently the Digital Director for Mitt Romney for President where he oversees digital strategy, online advertising, email marketing and online fundraising for the campaign. Before joining the Mitt Romney campaign Zac founded, along with Michael Beach, Targeted Victory, a full service interactive advertising agency that has quickly grown into serving over 100+ federal and national clients including the Republican National Committee, Marco Rubio for Senate and FedEx. Prior to founding Targeted Victory Zac served as the Deputy Director for Statewide efforts at Freedoms Watch, the RNC Director of Political Education and the Victory Director for the Maryland Republican Party for Governor Robert Ehrlich and Senate candidate Michael Steele. He has also served on campaigns in NY, OR and RI as well as at the 55th Presidential Inaugural Committee and the 2004 Republican National Convention. Prior to the Convention, Zac served as the Associate Chief of Staff for Mayor Michael Bloomberg of New York City following the Mayor’s successful election in 2001.

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