Betsy Aoki is a 20‐year veteran of Web technology and online community applications. Mary Jo Foley of CNET once called her a “Microsoft Woman to Watch” for her work in launching Microsoft’s corporate blogging platforms, a Live Q&A consumer question‐and‐answer site, and pioneering the Xbox Live Indie Games platform. Lured to the marketing side to launch Bing, Aoki devised the new search engine’s social media strategies and outreach programs for startups, educators, and influencers, earning a Webby for Bing’s site dedicated to education reform.

Now back in Bing engineering, she currently leads Bing’s Election 2016 effort.