Carol Davidsen is passionate about creating cutting-edge technology to help the political space identify the best places to find their audience across all screens including TV and Digital in the most cost effective manner. Carol currently leads the political technology group at comScore, working to bridge the gap between what political campaigns, super PACs and lobbyists need today, and the technology they will need in the future as TV and digital evolve. Before joining the comScore team, Carol served as the Director of Integration and Media Targeting for the 2012 Obama for America re-election campaign, where she led the development of “The Optimizer,” an analytics tool that combined campaign data with set top box viewership data, and “Narwhal” the integrated campaign API platform that unified political data available to every arm of the campaign. Carol has also spent more than 18 years in the tech world, building technical CRM, billing, and set-top box audience measurement platforms for the cable, satellite, telecom, campaign, and adtech industries. Carol has been featured on Business Insiders Top 10 people in Digital Politics, Campaigns and Elections Top 10 Technology Disruptors list, and Huffington Posts 50 Women Who made the 2012 Elections. Her insights have been featured by Fox News, MSNBC, The New York Times, The Washington Post, Bloomberg Business, The Victory Lab, and Prototype Politics: Technology-Intensive campaigning and the data of democracy.