David Seawright is the Director of Analytics and Product Innovation for Deep Root Analytics, a predictive media analytics firm located in Arlington, VA, where he leverages media analytics to surface hidden data insights and provide greater efficiency, effectiveness and accountability for media buying decisions. The Deep Root team accomplishes this by matching first-party target data to its proprietary blended set of large-linked, multi-sourced media consumption datasets.

In 2014, David managed media analytics for multiple statewide political campaigns, including those for now-Senate Majority Leader Mitch McConnell and Texas Governor Greg Abbott.

Before joining Deep Root, David was a consultant on the advertising team for Mitt Romney’s 2012 presidential campaign and several congressional campaigns around the country. He also spent time working on Capitol Hill. A native of San Diego, he has a master’s degree from Georgetown University and a bachelor’s degree from the University of California, Berkeley.