Doc Searls is Senior Editor of Linux Journal, a Linux monthly magazine. He also runs Doc Searls’ IT Garage, an online journal published by Linux Journal’s parent company, SSC. Doc is also co-author of the best-selling The Cluetrain Manifesto: The End of Business as Usual. He also writes Doc Searls Weblog, which is consistently listed among the top blogs by Technorati, Blogstreet and others.