Mark Keida is the Vice President, Head of Polling at civic engagement platform icitizen. His work experience showcases his specialty in multi-modal qualitative and quantitative research design and execution, with a focus on social and digital innovation. Keida has advised White House staff and Senate leadership on strategic messaging and communications and is a thought leader in polling and trends in political research. Prior to icitizen, he worked for GfK, Anzalone Liszt Research, Lake Research Partners, US Representative Heath Shuler and the AFL-CIO. He holds a Ph.D. in Political Science from Miami University.