Hallie is the co-founder and CEO of The Target Labs, a company dedicated to making best-in-class analytics affordable and accessible to smaller Democratic and progressive campaigns. She worked on her first campaign in 2003 in San Francisco, and fell in love with electoral politics. She subsequently co-founded the League of Young Voters, a national non-profit organization, and played a key role in building the organization out to 24 staff and a $2 million annual budget over three years. Hallie joined the Obama campaign in Nevada early in 2007, ultimately leading field operations for the campaign in New Mexico, Texas, Chicago HQ and Wisconsin. Hallie studied analytics and targeting at the Haas School of Business at UC Berkeley, where she earned her MBA in May 2013.