holdridge_photo

Heather Holdridge

Director of Digital Strategy

Planned Parenthood

Heather joined Planned Parenthood Federation of America in August 2011 as Director of Digital Strategy after two years as VP of Digital at Fenton Communications, where she led the DC office’s digital practice. Heather worked to develop and execute social media strategies and multimedia projects across a diverse client base.

Prior to Fenton, Heather served for four years as the director of political advocacy for Care2. She worked to connect Care2’s millions of members to non-profits doing political work and advocacy campaigns. She led the effort to develop Care2’s Election2008 Channel.

Heather was also a partner and online organizing director for the Carol/Trevelyan Strategy Group (CTSG), instrumental in developing and growing CTSG’s Creative Multimedia department, including serving as executive producer and co-writer for several Pollie-award winning campaigns.

[2006] Heather serves as the Director of Political Advocacy for Care2 (http://www.care2.com), the largest online progressive community with over 5.7 million members. She is working to connect Care2’s audience to non-profits doing political work and campaigns in 2006. Care2’s members are interested in leading healthy lives and making a difference in the world, supporting progressive advocacy on issues as varied as women’s rights, environmental issues, human rights, animal rights, and consumer issues, among others.Prior to Care2, Heather was a partner and Online Organizing Director for the Carol/Trevelyan Strategy Group, working with clients across the progressive spectrum to develop online campaigns and communications strategies. She specialized in customizing content for the Web, and working to develop viral interactive media. Her work included the development and growth of the Creative Multimedia department at CTSG, including executive producer and co-writer for media that have won Pollie awards and the popular Republican Survivor series for the Democratic Congressional Campaign Committee in 2004.

Speaker Sessions and Conferences