In her role as NFIB’s grassroots program manager, Keeley facilitates member involvement on a range of small-business issues, working closely with NFIB’s policy team to craft messaging and action alerts that support the organization’s legislative priorities. She coordinates integrated issue campaigns in support of policy initiatives, utilizing new technologies like social media, text messaging and digital advertising. Keeley manages an expanding grassroots network of more than 10,000 small-business owners and primes those activists for roles as media spokespeople, citizen lobbyists and witnesses for hearings on Capitol Hill.