Peter Hirshberg has led emerging media and technology companies at the center of disruptive change for more than 20 years. As chairman of Re:imagine Group, he has shaped strategies with Best Buy, Hertz, Unilever, IBM, Nokia, Telefonica, the World Economic Forum and the government of Singapore. He is a strategic adviser to the United Nations Global Pulse research team, an initiative of the Secretary General to use emerging big data techniques to help vulnerable populations in real-time.

A founder of San Francisco’s Grey Area Foundation for the Arts, Peter has led initiatives at the forefront of citizen engagement in smart cities and open data. These include San Francisco’s Summer of Smart 2011 with the SF Department of Technology, Singapore’s 2012 Urban Prototyping Festival with the Singapore Economic Development Board & the World Cities Summit, and “SENSEable Cities: Exploring Urban Futures,” an exhibit created with MIT. ” He is co-author of the forthcoming, “The Citizen, the Cloud and the Smart City.”

During a nine year tenure at Apple Computer, Hirshberg headed Enterprise Marketing. He was founder and CEO of Elemental Software, served as president and CEO of Gloss.com and is former Chairman of Technorati. Peter is a Senior Fellow at the USC Annenberg Center on Communication Leadership and a Henry Crown fellow of the Aspen Institute. Peter Hirshberg earned his bachelor’s degree at Dartmouth College and his MBA at Wharton.